Turning presale attention into buyer action

DigiTap wanted to make more of the interest surrounding its crypto presale. CoinFunnel’s role was to bring interested audiences back and turn that attention into measurable purchase activity.

We launched and managed a dedicated Meta Ads retargeting campaign, taking responsibility for campaign strategy, execution and ongoing optimisation.

The campaign achieved 4.26x purchase ROAS, returning $4.26 in attributed purchase value for every advertising dollar spent.

The challenge

For a crypto presale, attracting attention is only part of the buyer journey. Prospective participants can explore a project before deciding whether to take the next step.

DigiTap needed a way to stay visible during that decision and encourage interested visitors to return.

The objective was clear: generate more wallet activity and purchases while improving advertising efficiency.

CoinFunnel’s approach

We built the retargeting campaign around DigiTap’s presale objectives and managed its performance as results developed.

Our work combined campaign execution with ongoing evaluation of conversion activity and acquisition costs. Insights from initial testing informed subsequent optimisation, allowing us to refine the campaign around measurable outcomes.

The focus throughout was on how effectively advertising translated existing interest into buyer action.

The results

Campaign optimisation delivered improvements across both return and acquisition efficiency:

  • 4.26x purchase ROAS

  • 413% improvement in purchase ROAS

  • 97.4% increase in tracked wallet connections

  • 46.5% reduction in cost per wallet connection

Tracked wallet activity nearly doubled as the cost of generating each connection fell. At the same time, purchase ROAS improved by more than fivefold compared with initial testing.

What this meant for DigiTap

The campaign demonstrated the value of retargeting within DigiTap’s presale marketing.

CoinFunnel helped the project generate more action from an interested audience, improve acquisition efficiency and establish a measurable advertising channel contributing attributed purchases to the presale.