Taking a gambling presale into major media

For ChainSpin, securing visibility on established publications presented a particular challenge: gambling-related content faces limited acceptance across major media outlets.

CoinFunnel built a PR brand awareness campaign to help the project reach those publications and establish a broader media presence around its presale.

The campaign secured publications on Business Insider, AP News, CaptainAltcoin and additional outlets, giving ChainSpin visibility across mainstream and crypto media.

The challenge: limited access to major publications

Gambling presales operate within a narrower publishing market. Many outlets restrict gambling-related submissions, making prominent media placements harder to secure.

ChainSpin needed a publishing approach that accounted for those restrictions while communicating its project clearly.

The objective was to secure meaningful coverage that existing investors, community members and prospective participants could find when researching the brand.

The approach: securing publisher acceptance

CoinFunnel managed the placement process, working through publisher requirements and obtaining approval for ChainSpin’s content.

Our role covered publication planning, publisher coordination and distribution across suitable outlets. This gave the campaign a practical route from submission to published coverage.

We secured placements across both mainstream news platforms and specialist crypto publications, building several points of discovery around the ChainSpin name.

The results: a broader media footprint

ChainSpin gained publications on:

  • Business Insider

  • AP News

  • CaptainAltcoin

  • Additional news and crypto outlets

The coverage expanded the material available to people searching for ChainSpin and strengthened the project’s branded search presence.

For existing community members and investors, it also created published updates they could discover, revisit and share.

What this meant for ChainSpin

CoinFunnel helped ChainSpin overcome a difficult publisher acceptance environment and establish visibility across recognised media platforms.

The result was a stronger public presence around the presale, supported by multiple publications that extended the brand’s visibility beyond its own channels.