Bringing a crypto presale into the search conversation

BlockchainFX wanted to reach prospective buyers searching for crypto news and presale opportunities.

CoinFunnel built a media syndication campaign that placed the project across established Indian news platforms and a wider publishing network. The objective was to give BlockchainFX more visibility across relevant Google searches and create additional routes to its presale website.

The distribution report documents 200 media placements across 199 publisher websites.

The challenge: competing for attention on Google

High-volume crypto searches put presales alongside established projects, breaking news and competing investment narratives.

BlockchainFX needed a broader publishing presence to enter those conversations and reach readers beyond its existing community.

The campaign focused on securing coverage through recognised media platforms while extending distribution across a substantial network of news websites.

The approach: major publications supported by broad distribution

CoinFunnel coordinated a syndication campaign combining prominent Indian media placements with wider news distribution.

Coverage included PTI News, Tribune India and The Wire, supported by additional national, regional and business news websites.

The content connected relevant crypto news with BlockchainFX’s presale story, giving the project opportunities to appear in searches beyond its own brand name.

This approach created multiple published entry points through which readers could discover BlockchainFX and continue to its presale website.

The results: a larger media footprint and stronger search visibility

The supplied syndication report records:

  • 200 media placements

  • 199 publisher websites

  • Two separate PTI News placements

The wider campaign strengthened BlockchainFX’s presence across relevant high-volume Google searches and helped direct readers towards its presale website.

Alongside search discovery, coverage on recognised publications gave existing community members and prospective participants more material to find when researching the project.

What this meant for BlockchainFX

CoinFunnel helped BlockchainFX establish a substantial published presence around its presale.

By combining prominent Indian media coverage with broad syndication, the campaign expanded the project’s opportunities for discovery, strengthened its visibility in Google and created additional paths from crypto news to the presale website.